“Real people, Real experience, Real expertise…
not a revolving cast of juniors.”
“When you work with Precise Travel Marketing, you work directly with the owner of the business – not a junior account executive you’ve never met.
We keep our core team deliberately lean so every client gets senior-level attention, backed by trusted specialists we can pull in the moment they’re needed.”
Richard Skewes Managing Director & Principal Account Manager(Hands-On)
Richard is the founder, director and day-to-day account manager for all PTM clients.
He’s the person you’ll speak to at the first meeting – and the same person who will still be in the room when strategies are agreed, rates are loaded, campaigns go live and roadshows hit the road.
With over 35 years in South Pacific tourism, Richard’s career spans Pacific wholesale, national tourism offices, resorts, airlines and representation.
Article By: TravelInc
AU/NZ marketing activity.
Article by: Travel Weekly
He established Precise Travel Marketing in 1998, building it into a specialist consultancy focused solely on connecting South Pacific destinations and resorts with the Australian and New Zealand markets.
Richard also manages the Treasures of the South Pacific (ToSP) national roadshow, working closely with multiple national tourism offices, airlines and industry partners to train hundreds of travel advisors every year.
This role keeps him constantly in touch with what the trade is selling, what travellers are asking for, and where the next opportunities are emerging.
Recent appointments – such as representing Tonga Tourism Authority in Australia and New Zealand – reflect the industry’s trust in his experience and relationships across the region.
Roadshow celebrates…
Article by: Travel Weekly
Day to day, Richard is your:
Senior Strategist
Strategies based on 35 years of unique industry understanding.
Helping you shape market entry, distribution and pricing.
Principal Account Manager
Key decisions need the attention of key personnel.
Reading your reports, talking to your partners and solving the inevitable problems.
Pacific Specialist
Take Pacific expertise to the next level.
bringing decades of in-market knowledge and contacts to every decision.
“If you’re a PTM client, you have Richard in your corner –
not just on the proposal, but for the whole journey.”
Kylie Bayly-Pike – Social Media Advisor
Kylie has been part of Precise Travel Marketing since the early days, providing social media and content support for our resort and destination partners.
Kylie works alongside Richard to:
Translate campaign messages into engaging social content
Keep your tone of voice consistent across trade and consumer channels
Help ensure your online presence reflects the same stories we’re telling the trade
Kylie’s role is deliberately flexible – she slots in where each client needs her most, whether that’s polishing copy, brainstorming content ideas or supporting specific social campaigns.
Our Extended Expert Network
While PTM remains a boutique, owner-led consultancy, we’re never working in isolation. Over the years we’ve built a trusted inner circle of senior specialists we can bring to the table whenever a project calls for deeper expertise:
Dean Johnston – LiquidMatrix (IT & Systems)
Dean Johnston specialises in designing and delivering tailored digital systems that solve complex problems for tourism brands across the South Pacific. From secure IT networks to custom online training platforms, Dean builds solutions that integrate seamlessly into existing environments while elevating how organisations operate, train and communicate.
Known for translating technical complexity into practical, elegant outcomes, he is the go-to expert when a project demands smart architecture, reliable delivery and a system that simply works.. When a project involves complex tech, integrations or custom online tools, Dean is our first call.
Mike Parker-Brown – PR & Travel Journalism
Mike is a highly respected PR specialist and award-winning travel journalist, helping us shape stories that cut through with media and trade alike. When you need sharp messaging, media-ready angles or additional PR horsepower, we tap into Mike’s experience.
Specialist Creative Advertising Partner – South Pacific Focus
We also work closely with a specialist creative ad agency that knows the South Pacific inside out and has delivered campaigns for multiple national tourism offices across the region. When a project calls for big creative concepts, campaign artwork, or full-scale brand and advertising support, we can bring this team in quickly to work alongside us and our clients.
Together, this small, senior team means you always know who you’re dealing with – and you can be confident that the people working on your business are the same people whose names are on the door, backed by experts we know and trust.