Our Expertise

Strategy, representation and the systems that make it all work.

Precise Travel Marketing specialises in helping South Pacific resorts and destinations grow their business from Australia and New Zealand – not just with smart marketing, however with joined-up strategy, trade relationships, events and hands-on distribution management.

Below is how we do it.

We start with the big picture:

where you are now, where you want to be, and what needs to change to get there.
We look at your product, pricing, distribution, competitors and markets, then design a practical strategy that fits your reality – not a glossy document that never gets used.
What this can include

  • Market entry or growth plans for AU & NZ
  • Positioning, key messages and “why you?” stories
  • Channel mix and distribution recommendations
  • Campaign and packaging concepts
  • Practical action plans with timelines and responsibilities

Our goal is always the same: a clear, realistic roadmap that turns your goals into a sequence of achievable steps.

Marketing Strategy
& Consultancy

Sales & Marketing
Representation

This is the heart of what we do:

being your voice and presence in the Australian and New Zealand markets.

We represent your resort or destination to the trade and key partners, keeping you visible, relevant and easy to sell.
What we do

  • Ongoing trade sales representation across AU & NZ
  • Relationship management with wholesalers, OTAs, consortia and retail agencies
  • Regular sales calls, product updates and training – online and in person
  • Joint promotions with airlines, wholesalers and networks
  • Support for in-market visits and sales trips

Because Richard personally manages every account, you’re always represented by a senior industry specialist who knows your product inside out.

Events are where relationships deepen and knowledge sticks.
Through Treasures of the South Pacific and bespoke client programs, we design and deliver activity that gets your product in front of the right people.
What we do

  • Multi-city roadshows and trade events in AU & NZ
  • VIP functions for key decision-makers and partners
  • Webinars and online training sessions
  • Hosted or escorted famils (where appropriate)
  • Event follow-up: offers, competitions and training to lock in momentum

Because we run these events ourselves, we know how to balance inspiration with practical selling tools – and how to make sure your time and budget actually move the needle.

We also maintain a proprietary database of 5000+ retail travel agents across Australia and New Zealand, built over many years of roadshows, trainings and competitions. This allows us to quickly create awareness, run targeted competitions and incentives, and put your campaigns in front of engaged agents who already know and trust Richard as the “South Pacific guy”.

Events, Roadshows
& Webinars

PR, Digital &
Social Marketing

We help you tell the right stories, in the right places, to the right people – always with an eye on how this drives bookings.
What we do

  • Trade-focused PR (media releases, story angles, introductions)
  • Support for consumer PR via our specialist partners
  • Campaign concepts and messaging for digital channels
  • EDM and newsletter copy for trade and consumer audiences
  • Social media content guidance and light management via our in-house advisor
  • Coordination with your creative and web teams to keep everything aligned

Where you need deeper PR or creative support, we tap into our trusted PR and creative agency partners, experienced in South Pacific destinations and national tourism offices.

Good marketing can’t fix poor contracting or confusing pricing. We work with you to get the commercial foundations right first.
What we do

  • Review and recommendations on static and dynamic rate structures
  • Support negotiating contracts with wholesalers, OTAs and partners
  • Advice on discounting, value-adds and tactical offers
  • High/shoulder/low season strategy and minimum-stay patterns
  • Aligning rate plans with your channel manager and booking engine

The outcome is a cleaner, more logical commercial setup that matches how travellers actually book and how partners need to sell.

Contracting & Revenue
Management

OTA & Channel
Management

Our signature difference

Most representation companies stop at “we’ll talk to the trade and run some campaigns”. We go further – right under the hood of your channel manager and OTA extranets.

For many of our clients, Richard personally runs the channel manager and key OTA systems, after agreeing strategy and pricing with you. That means we’re not just advising on what to do – we’re actually logging in and doing it.
What we do

  • Set up and manage your channel manager (e.g. SiteMinder) day-to-day for AU/NZ
  • Map room types and rate plans correctly across all channels
  • Load and update pricing, availability, restrictions and promotions
  • Manage key OTA extranets (e.g. Booking.com, Expedia and others) – not just “monitor” them
  • Align OTA content, images and messaging with your brand and direct site
  • Implement tactical campaigns and offers quickly when opportunities arise
  • Monitor performance and flag revenue opportunities or issues early

Why this matters

  • Your strategy and your systems match – there’s no gap between the plan and what’s actually live online.
  • You save time and avoid costly errors from mis-mapped rates or outdated content.
  • You get the benefit of someone who understands both trade relationships and the tech, so decisions make sense on the ground and on screen.

This combination of representation + revenue + real system management is rare in our space and is a key reason many of our clients see us as their outsourced commercial office for Australia and New Zealand.