Precise Travel Marketing, under the guidance of Richard Skewes, was appointed as the General Sales Agent in the Australian market for The Rarotongan Beach Resort & Spa in 1998 and, upon subsequent acquisition, we also added the Aitutaki Lagoon Resort & Spa and the Sanctuary Rarotonga on the beach to this Australian market GSA arrangement.

Since that time the travel marketing landscape has been under continuous change responding to new guest demands e.g. Wi-Fi, increased competition e.g. cruise liners, new distribution channels such as the Online Travel Agencies as well as the rise of social media including TripAdvisor and Facebook to name but a few.

Throughout this time Richard has been able to continuously develop innovative solutions to capitalize upon these changes and keep our resorts at the forefront of the Australian travel industry.

Richard is a consummate travel industry professional with a keen interest and insight into the Australian travel industry. His easy-going personality and commitment to developing long-term, win-win relationships have laid the foundation for the high regard that he is held in and his extensive network of contacts at all levels of the Australian travel industry.